To effectively communicate the urgency of the climate crisis to the general public, scientists often face challenges in presenting complex information in an easily understood manner. In response to this issue, comedians have been enlisted to help simplify scientific concepts and bring attention to the problem.
In a series of videos called Climate Science Translated, scientists collaborate with comedians to deliver important information in a more relatable and engaging way. One such video features Prof Mark Maslin from University College London, who emphasizes the accelerating pace of the climate crisis. Comedian Jo Brand humorously translates this message by stating, “We’re still going to hell, but we’re getting there faster.” Maslin also highlights the cost-effectiveness of renewable energy sources such as solar and wind power, explaining that they are now more affordable than traditional fossil fuels.
Brand further emphasizes the benefits of transitioning to renewable energy by stating, “With wind and sun power we save money and don’t die. It’s a pretty strong selling point.” By partnering with comedians, climate scientists hope to reach a wider audience and make their message more accessible to the public. The video featuring Brand has already garnered over 3 million views, sparking mainstream attention and gaining traction on social media platforms with support from various celebrities.
