Snoop Dogg, a renowned rapper and media personality, has recently announced his partnership with the Arizona Bowl. This marks the first collaboration between an alcohol brand and a college bowl game. The event, known as the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” will take place on December 28 at Arizona Stadium. Teams from the Mountain West Conference and Mid-American Conference will compete in the game.
Previously, digital media company Barstool sponsored the Arizona Bowl. Gin & Juice, which is named after Snoop Dogg’s 1994 hit song, is the debut offering from his new premium spirits company created with Dr. Dre. In a video shared on social media, Snoop Dogg expressed his excitement for this partnership while emphasizing the importance of focusing on traditional values of college football. He highlighted issues like NIL (Name, Image, Likeness), conference realignment and coach movement should not overshadow colleges players competition community fan experience and pageantry of game.
As someone who has a strong connection to football at all levels, including sending players from his Snoop Youth Football League to colleges and the NFL, Snoop Dogg feels it’s fitting for him to play a role in enhancing college football experience through this partnership with Arizona Bowl.
